Predictable. Scalable.
Patient Acquisition and Retention
Redesigning Your Hospital Website?
Model It After Your Patients.
A modern hospital website serves the patient community in dozens of important ways, from providing trustworthy medical content to finding the right provider for a loved one. In order for your website to become a trusted resource, however, those services need to be wrapped into a coherent patient experience — one that reflects the unique words, decision processes, and conversion choices for each service line.
Actions speak louder than surveys.
Merging Hospital Systems?
Don’t Sacrifice Years Of Investment.
Mature hospital websites represent years of investment in robust, structured content, often with years of acquired SEO equity. That means that mergers between systems automatically present huge risks and opportunities:
- Opportunity: A well-planned process will not only consolidate the strongest content and features from them all, but also transfer and combine the collective SEO equity they’ve earned over years.
- Risk: Picking one website as the “winner” in a merger may seem the simplest approach, but it also means abandoning years of investment and SEO equity.
Our extensive experience in merging hospital websites allows us to help our clients quickly and efficiently consolidate partner websites into a single whole that is larger than the sum of its parts.
Patient Acquisition
Leveraging patient decision paths to better serve your market’s healthcare decision makers.
Working Together
Working With Client Teams
Many of our clients already have capable in-house marketing teams and vendor partners. Most often we are engaged to identify and leverage new performance opportunities, create strategic plans to accomplish business goals, provide skills that fall outside our client’s capabilities, or boost capacity to bring priority projects in on time.
A Focus On Partnership
Each hospital system has a unique combination of vendor partners, technical platforms and in-house capabilities. Fluency Health works hard to find the complimentary opportunities these partnerships can create.
What if you could do a better job serving your most important audiences?
More Than 20 Years Consumer Marketing Experience
When your web strategy and execution plans are based on 20 years of best practices with companies like Caesar’s Entertainment, Ford, Samsonite and Dell, they are focused more squarely on business outcomes than marketing activities. They also tend to be inherently much easier for management to support.
Healthcare
