Working With Fluency Media

20 Years Of Experience In Consumer Marketing

  • Healthcare

For over 20 years, Fluency has been running online customer acquisition and retention for some of the web’s most successful consumer brands. We believe that advanced consumer marketing can also be used for hospitals and health systems. For the past 4 years, we’ve been testing our most successful strategies and best practices in real hospital markets and with real patients.

From our findings, we developed an approach that is reliable and cost effective.

Search Marketing

Pay-per-click Advertising (PPC)
Search Advertising
Display Advertising
Search Engine Optimization (SEO)
SEO Copywriting
Technical Assessment & Recommendations
Website Migration Support

Content Marketing

Content Strategy
Content Writing
Content Optimization
Content Planning
Email Marketing
Email Campaign Setup, Tracking & Reporting
Email Template Creation
Website Development

Social Media Marketing

Social Media Strategy & Consulting
Social Channel Setup
Reputation Management
Blog Development
Graphic Design

Independent Market Research

Market Revenue Opportunity by Market
Potential Patient Search Volumes by Market
Brand Competition
Best Practices
Gap Analysis
Competitive Analysis

Strategy & Analytics

Strategy & Planning
Marketing & Communications Planning
Monthly Analytics Reporting

Integration

Vendor Integration
Vendor Partnership
Marketing Integration
Education & Training
Extending Best Practices

Working With Client Teams

Many of our clients already have capable in-house marketing teams and vendor partners. Most often we are engaged to identify and leverage new performance opportunities, create strategic plans to accomplish business goals, provide skills that fall outside our client’s capabilities, or boost capacity to bring priority projects in on time.

Program Management

We frequently aid our clients in developing everything from long-term roadmaps and content marketing programs down to editorial calendars and detailed tactical project plans.

Domain Expertise

Digital marketing relies on an ever-evolving set of skills and areas of expertise than any client team really staff at a given time. Working with Fluency Health means you have “on-demand” access to the expertise you need, when you need it.

Managing Capacity

Sometimes you just need to get more done than you have hours in the week. Let Fluency Health ensure your success by delivering the best results, the best way possible – on time!

Working With Vendor Partners

A Focus on Partnership

Each hospital system has a unique combination of vendor partners, technical platforms and in-house capabilities. Fluency Health works hard to find the complimentary opportunities these partnerships can create.

CRM/PRM

Optimizing marketing investments and business results requires practical exchange of information between inbound marketing, CRM and platforms managing patient processes and transactions.

Content Management

All successful content and marketing strategies must be aligned to best leverage with the capabilities and features of the systems they use to attract, convert and retain consumers.

Marketing Automation

Any investment in these systems will pay greater dividends if they receive more highly qualified visitors, compelling content and follow-on communication in the first place.

We look forward to working with our clients and their vendor partners to create the strongest, most predictable and scalable performance possible.